Wednesday 04 February: 11am - 7pm
Thursday 05 February: 11am - 6pm
After three wonderful years at Dubai Festival City, World Shisha Show is moving to the Dubai World Trade Centre, one of the world's most prestigious exhibition venues.
Centrally located with easy plenty of parking and it's own dedicated metro station, Dubai World Trade Centre provides a larger space to accommodate the event, enabling us to welcome a higher number of visitors and exhibitors from around the world.
🗓️ Opening times:
📍 Dubai World Trade Centre, Sheikh Zayed Rd - Trade Center Second - Dubai - United Arab Emirates
We can't wait to see you there!
Join the Hookah Masterclasses at World Shisha Show Dubai, taking place on 04–05 February 2026 at Dubai World Trade Centre.
Running daily from 12:00–13:00, these live sessions will be led by two experienced Hookah Masters, offering practical demonstrations on how to correctly and safely prepare shisha to achieve the best possible smoking experience.
Designed for lounge operators, retailers, and industry professionals, the masterclasses focus on:
Correct setup and preparation techniques
Safety best practices
Improving flavour delivery and consistency
Sessions are free to attend, included with your trade visitor registration, and available on a first come, first served basis.
📍 Located in the Hookah Masterclass & Flavour Tasting Zone
The Flavour Tasting Competition takes place at World Shisha Show Dubai, on 04–05 February 2026 at Dubai World Trade Centre, offering visitors a chance to discover and experience the latest shisha flavours live on the show floor.
Running daily from 14:00–18:00, visitors are invited to sample an array of flavours from participating brands, including Nura Tobacco, THG Ingredients, and Social Smoke, before casting their vote for their favourite.
Simply turn up, taste the flavours, and take part — votes will be collated across both days, with the winning flavour announced live on Day Two of the show.
The competition is free to participate in and open to all registered trade visitors.
📍 Located in the Hookah Masterclass & Flavour Tasting Zone
With stories being added and shared as quickly as we can keep up, there is no better place to stay up to date with World Shisha Show than our Instagram feed @worldshishaevents
See what our exhibitors have planned, get essential updates, find competitions, and join the conversation as thousands of shisha professionals gather at Dubai World Trade Centre for World Shisha Show on 4-5 February 2026.
#worldshishashow
"The best place to try new flavours from around the world and check the new ideas and innovations when it comes to shisha"
Mohammad Tamimi - THG Ingredient Middle East
"The perfect place where shisha buyers can come and enjoy their time, enjoy their shisha and try all the brands and flavours"
Safa Ispeer - Mazaya FZE
"It’s very useful and can help us develop our business and achieve our targets inside the company"
Suzan Ali - Al Saidy Tobacco FZ
Showcase your brand at the Middle East’s largest shisha event!
Meet thousands of qualified buyers, launch your latest products, and position your business at the heart of the global shisha industry.
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