See you next year.
"The best place to try new flavours from around the world and check the new ideas and innovations when it comes to shisha"
Mohammad Tamimi - THG Ingredient Middle East
"The perfect place where shisha buyers can come and enjoy their time, enjoy their shisha and try all the brands and flavours"
Safa Ispeer - Mazaya FZE
"It’s very useful and can help us develop our business and achieve our targets inside the company"
Suzan Ali - Al Saidy Tobacco FZ
Showcase your brand at the Middle East’s largest shisha event!
Meet thousands of qualified buyers, launch your latest products, and position your business at the heart of the global shisha industry.
Join the Hookah Masterclasses at World Shisha Show Dubai, taking place on 04–05 February 2026 at Dubai World Trade Centre.
Running daily from 12:00–13:00, these live sessions will be led by two experienced Hookah Masters, offering practical demonstrations on how to correctly and safely prepare shisha to achieve the best possible smoking experience.
Designed for lounge operators, retailers, and industry professionals, the masterclasses focus on:
Correct setup and preparation techniques
Safety best practices
Improving flavour delivery and consistency
Sessions are free to attend, included with your trade visitor registration, and available on a first come, first served basis.
📍 Located in the Hookah Masterclass & Flavour Tasting Zone
The Flavour Tasting Competition takes place at World Shisha Show Dubai, on 04–05 February 2026 at Dubai World Trade Centre, offering visitors a chance to discover and experience the latest shisha flavours live on the show floor.
Running daily from 14:00–18:00, visitors are invited to sample an array of flavours from participating brands, including Nura Tobacco, THG Ingredients, and Social Smoke, before casting their vote for their favourite.
Simply turn up, taste the flavours, and take part — votes will be collated across both days, with the winning flavour announced live on Day Two of the show.
The competition is free to participate in and open to all registered trade visitors.
📍 Located in the Hookah Masterclass & Flavour Tasting Zone
JOIN OUR MAILING LIST
Be the first to hear about exhibitors, speakers and what's on at our upcoming events.
