Discover. Connect. Innovate.

Join the Hookah Masterclasses at World Shisha Show Dubai, taking place on 04–05 February 2026 at Dubai World Trade Centre.

Running daily from 12:00–13:00, these live sessions will be led by two experienced Hookah Masters, offering practical demonstrations on how to correctly and safely prepare shisha to achieve the best possible smoking experience.

Designed for lounge operators, retailers, and industry professionals, the masterclasses focus on:

• Correct setup and preparation techniques

• Safety best practices

• Improving flavour delivery and consistency

Sessions are free to attend, included with your trade visitor registration, and available on a first come, first served basis.

📍 Located in the Hookah Masterclass & Flavour Tasting Zone

The Flavour Tasting Competition takes place at World Shisha Show Dubai, on 04–05 February 2026 at Dubai World Trade Centre, offering visitors a chance to discover and experience the latest shisha flavours live on the show floor.

Running daily from 14:00–18:00, visitors are invited to sample an array of flavours from participating brands, including Nura Tobacco, THG Ingredients, and Social Smoke, before casting their vote for their favourite.

Simply turn up, taste the flavours, and take part — votes will be collated across both days, with the winning flavour announced live on Day Two of the show.

The competition is free to participate in and open to all registered trade visitors.

📍 Located in the Hookah Masterclass & Flavour Tasting Zone

MEET LEADING SHISHA INDUSTRY SUPPLIERS IN-PERSON

World Shisha Show is THE MAIN sourcing event for wholesalers, distributors, retailers and hospitality professionals that buy and sell shisha equipment and accessories.

THE ONLY SHISHA EVENT IN THE REGION

This highly-anticipated two day event is the only expo in the Middle East dedicated to the shisha industry and the largest gathering of industry professionals in the region - a region which accounted for 84% of the global market in 2018.

CONNECT WITH INTERNATIONAL SHISHA PROFESSIONALS

Immerse yourself in the industry by being in the room with thousands of other shisha professionals. Arrange to meet new suppliers and connect with experts to give your organisation the edge in 2026 and beyond.

TRY BEFORE YOU BUY IN THE SHISHA LOUNGES

Sample the products in situ! Not only will exhibitors offer live sampling on their stands but there are two lounge areas where you can network, relax and enjoy the whole shisha experience!

SMOKING IS PERMITTED!

Get as much business done as possible during the two-day event. Where else can you test thousands of shisha products under one roof?

ENTRY INTO THE WORLD SHISHA SHOW IS FREE

This event is for buyers of the region, and we want to make it as easy as possible for attendees to benefit from the show. Simply register for a ticket in advance and enjoy the event!