Exciting news for the hospitality industry! The World Shisha Show will host exclusive shisha masterclasses, led by a renowned Hookah Master, to elevate hookah service and guest experiences. Tailored for hotels, restaurants, and lounges, these sessions offer hands-on training, insider techniques, and expert knowledge to help refine your skills or introduce shisha culture into your venue. Sessions will be free to attend with registration required — full details coming soon!
Get ready for a sensory showdown! The World Shisha Show is thrilled to present an exclusive flavour tasting competition, where visitors will sample an array of unique shisha blends crafted by some of the biggest and most innovative brands in the industry. Visitors will have the chance to cast their vote for their favourite flavour, helping to crown the ultimate crowd-pleaser.
Meet thousands of shisha specialists from across the globe and gather insights you can apply immediately to your business. Now hosted at the Dubai World Trade Centre, the show expands to reflect the region’s rapidly growing influence in the global shisha industry.
MEET LEADING SHISHA INDUSTRY SUPPLIERS IN-PERSON
World Shisha Show is THE MAIN sourcing event for wholesalers, distributors, retailers and hospitality professionals that buy and sell shisha equipment and accessories.
THE ONLY SHISHA EVENT IN THE REGION
This highly-anticipated two day event is the only expo in the Middle East dedicated to the shisha industry and the largest gathering of industry professionals in the region - a region which accounted for 84% of the global market in 2018.
CONNECT WITH INTERNATIONAL SHISHA PROFESSIONALS
Immerse yourself in the industry by being in the room with thousands of other shisha professionals. Arrange to meet new suppliers and connect with experts to give your organisation the edge in 2026 and beyond.
TRY BEFORE YOU BUY IN THE SHISHA LOUNGES
Sample the products in situ! Not only will exhibitors offer live sampling on their stands but there are two lounge areas where you can network, relax and enjoy the whole shisha experience!
SMOKING IS PERMITTED!
Get as much business done as possible during the two-day event. Where else can you test thousands of shisha products under one roof?
ENTRY INTO THE WORLD SHISHA SHOW IS FREE
This event is for buyers of the region, and we want to make it as easy as possible for attendees to benefit from the show. Simply register for a ticket in advance and enjoy the event!
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