Discover the region’s largest shisha trade show — from global powerhouses to cutting-edge start-ups, all under one roof.
After three wonderful years at Dubai Festival City, World Shisha Show is moving to the Dubai World Trade Centre, one of the world's most prestigious exhibition venues.
Centrally located with easy plenty of parking and it's own dedicated metro station, Dubai World Trade Centre provides a larger space to accommodate the event, enabling us to welcome a higher number of visitors and exhibitors from around the world.
Opening times:
We can't wait to see you there!
Exciting news for the hospitality industry! The World Shisha Show will host exclusive shisha masterclasses, led by a renowned Hookah Master, to elevate hookah service and guest experiences. Tailored for hotels, restaurants, and lounges, these sessions offer hands-on training, insider techniques, and expert knowledge to help refine your skills or introduce shisha culture into your venue. Sessions will be free to attend with registration required — full details coming soon!
Get ready for a sensory showdown! The World Shisha Show is thrilled to present an exclusive flavour tasting competition, where visitors will sample an array of unique shisha blends crafted by some of the biggest and most innovative brands in the industry. Visitors will have the chance to cast their vote for their favourite flavour, helping to crown the ultimate crowd-pleaser.
Meet thousands of shisha specialists from across the globe and gather insights you can apply immediately to your business. Now hosted at the Dubai World Trade Centre, the show expands to reflect the region’s rapidly growing influence in the global shisha industry.
"The best place to try new flavours from around the world and check the new ideas and innovations when it comes to shisha"
Mohammad Tamimi - THG Ingredient Middle East
"The perfect place where shisha buyers can come and enjoy their time, enjoy their shisha and try all the brands and flavours"
Safa Ispeer - Mazaya FZE
"It’s very useful and can help us develop our business and achieve our targets inside the company"
Suzan Ali - Al Saidy Tobacco FZ
Showcase your brand at the Middle East’s largest shisha event!
Meet thousands of qualified buyers, launch your latest products, and position your business at the heart of the global shisha industry.
With stories being added and shared as quickly as we can keep up, there is no better place to stay up to date with World Shisha Show than our Instagram feed @worldshishaevents
See what our exhibitors have planned, get essential updates, find competitions, and join the conversation as thousands of shisha professionals gather at Dubai World Trade Centre for World Shisha Show on 4-5 February 2026.
#worldshishashow
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