Our company, Haddad Trading Group Pty Ltd, started in Melbourne Australia in 2018 and launched its operation to source natural charcoal briquettes made from coconut shells seeking highest quality RAW MATERIAL and ensuring along with our partners in Asia that the requirements of environmental criteria and the utmost quality standards are maintained on all our products.
Our business name, naara charcoal provides two main products, naara for shisha ( the flame to please not tease) and naara for BBQ - GRILL 2 THRILL . Both are registered trademarks and are fully owned by Haddad Trading Group Pty Ltd.
naara for shisha was launched in Feb in 2020 while naara for BBQ in 2023. Both have two independent partners in Asia with over 15 years in natural charcoal manufacturing, one for shisha and another for BBQ production.
naara for shisha was first launched in 2020, we quickly managed to position our brand amongst other international global brands and by creating brand awareness providing elite products to the shisha market in Australia. This could only be achieved through consistency, efficiency, quality control, and by simplifying our choices with four various shapes and sizes to meet the demands of our customers.
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